Correctness changes with context
The right behavior depends on audience and market, channel and format, campaign and journey intent, claims, sensitivities, and exclusions. Generic scoring misses those interactions.
Solutions · Brands
Generative experiences that still feel unmistakably yours
Make brand judgment executable without reducing it to a static style guide.
A brand is expressed through thousands of contextual decisions. Teammately helps creative, legal, product, and customer teams define what good looks like and test it across generated experiences.
The domain reality
Generic quality is not enough for consequential brands behavior.
The standard lives across specialist teams
Brand voice and identity, Creative direction, Claims and legal review, Customer experience each hold part of the judgment the system needs to behave well.
Real work is full of exceptions
A benchmark must represent edge cases, uncertainty, conflicting goals, and escalation—not only the most common brands path.
Priority workflows
Start where expert judgment materially changes the answer.
Content generation
Test whether generated copy expresses the right voice, hierarchy, evidence, and restraint.
Creative copilots
Evaluate concepts and variants against contextual creative direction rather than generic taste.
Brand assistants
Keep recommendations and conversations consistent with brand principles and approved claims.
Localization
Preserve intent and identity while adapting language, culture, regulation, and channel conventions.
Correctness blueprint
Connect specialist judgment to the benchmark and the build.
Your experts define
- Brand voice and identity
- Creative direction
- Claims and legal review
- Customer experience
The benchmark covers
- Audience and market
- Channel and format
- Campaign and journey intent
- Claims, sensitivities, and exclusions
Your AI team receives
- A deliberate coverage map
- Explicit policies and binary rubrics
- Targeted cases, variants, and exceptions
- Inspectable evaluation and improvement evidence
One connected workflow
Five product capabilities, applied to one domain standard.
Coverage Engineering
Design the combinations of audience and market, channel and format, campaign and journey intent, claims, sensitivities, and exclusions the benchmark must represent.
Correctness Elicitation
Turn judgment from brand voice and identity, creative direction, claims and legal review, customer experience into policies, applicability conditions, and binary rubrics.
Weave
Create targeted brands cases, variants, artifacts, and worlds from the coverage plan.
Trialground
Run candidate models and agents in controlled environments and preserve the behavior-level evidence.
Coevolve
Explore parallel improvement directions and return newly discovered gaps to the right specialists.
What good looks like
A development team that can improve behavior without losing domain intent.
Coverage you can defend
Know which brands conditions, exceptions, and risks the benchmark represents—and which it does not.
Judgment that scales
Reuse every specialist decision across policies, rubrics, evaluation, and future cases.
Evidence for every iteration
Compare model, prompt, harness, and agent changes against the same domain-grounded standard.
A controlled learning loop
Route unresolved questions and newly discovered gaps back to accountable experts.
Teammately makes brand judgment reusable and testable; final creative and claims accountability stays with the responsible teams.
Build a benchmark around how your brands experts actually judge quality.
Start with a consequential workflow and the specialists already accountable for it. Teammately turns their judgment into reusable development infrastructure.